Imagine paying for something so valuable that its packaging costs 400 times more than the product.

This product is water, which costs less than a cent per litre from the tap but can cost up to $4 per litre when bottled.

The huge price difference isn’t due to better quality. In fact, bottled water is classified as packaged food and is often just 25% tap water.

Bottled water isn’t subjected to the same stringent tests as tap water, which is analysed, pH balanced and contains many essential and beneficial minerals.

Australia’s tap water is among the best in the world.

Beyond the cost, bottled water is harmful to the environment. Producing bottles, lid, and plastics consumes 3 litres of water, and 80% of the packaging ends up in landfill.

As it breaks down over 450 years, it creates microplastics that enter waterways, eventually reaching our rivers and oceans. Scientists estimate that by 2050, there will be more plastic than fish in the world’s oceans.

With Australians spending an average of $580 per person per year on bottled water and generating over 4 million plastic bottles every day, it makes sense to "choose tap".